Introducing eCommIntel: GPS for Your Amazon Business

Remember when getting somewhere meant pulling out a paper map, tracing routes with your finger, and hoping you didn't miss your exit? You had all the information you needed—roads, distances, landmarks—but turning that into a successful journey? That was on you.

Then GPS changed everything.

Suddenly, you didn't just have data. You had direction. You told it where you wanted to go, and it told you exactly how to get there. Turn by turn. Adjusted in real-time when conditions changed. Recalculated when you made a wrong turn. You went from hoping you'd arrive to knowing you would.

That's exactly what's missing in Amazon selling today. And that's what we built eCommIntel to fix.

The Paper Map Problem

If you're running an Amazon business, you're drowning in data. You've probably got Helium 10 for keywords, Keepa for tracking competitors, a spreadsheet for inventory, another tool for PPC, maybe a VA pulling reports into yet another dashboard.

You have all the information. Roads, distances, landmarks.

But none of it talks to each other. Your PPC tool doesn't know you're about to stockout. Your inventory tracker doesn't know your best campaign just went profitable. Your competitive research lives in a completely different browser tab from your pricing decisions.

You're driving with a paper map while your competitors—or at least, the ones who can afford $3,500/month agencies—have GPS.

You're not running a business. You're playing air traffic controller with six screens and no radar.

What GPS Actually Does

Think about what makes GPS so powerful. It's not just that it has map data. It's that it:

• Knows where you are — Your current position, in context
• Knows where you want to go — Your destination, your objective
• Charts a path — Specific, actionable directions
• Adapts in real-time — Traffic, road closures, conditions change? It recalculates
• Tells you what's next — Not just the whole journey, but the next right move

Now imagine that for your Amazon business.

eCommIntel: Your Strategic GPS

eCommIntel isn't another dashboard. It's not another tool that shows you data and wishes you luck.

It's a coordinated intelligence system—five AI analysts working together—that connects your revenue, inventory, PPC, and competitive data into something you've never had before: strategic direction.

Each analyst sees their piece of the puzzle. But Evan—the Decision Engine—sees how they all connect. And that's where the magic happens.

Context Changes Everything

Here's something no other tool tells you: the same metrics mean different things depending on where you are.

A 70% ACoS sounds terrible, right? Not necessarily.

• In Launch phase? 70% might be perfect. You're buying visibility, building rank, establishing position.
• In Profit phase? 70% is a disaster. You're hemorrhaging margin on a product that should be printing money.
• In Recovery phase? 70% might be exactly what's needed to claw back lost ground.

Most tools just show you "70% ACoS" and leave you to figure out what it means. eCommIntel knows what phase each of your products is in and evaluates every metric in context.

It's the difference between "Your ACoS is 47%" and "Your ACoS is 47%, which is 12% below break-even in Recovery phase—here's exactly what to do next."

One is data. The other is direction.

Why We Built This

I built eCommIntel because I lived the paper map problem.

I watched my own Amazon business drop from $27K/month to $3K—while paying an agency that couldn't explain why. I got reports filled with metrics I didn't understand. Recommendations I couldn't evaluate. I was at the mercy of people whose success wasn't tied to mine.

So I fired everyone and built the intelligence system I actually needed. The one that connects the dots. The one that tells me not just what's happening, but what it means and what to do about it.

The same system now powers my recovery. And soon, it'll power yours.

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The Road Ahead

We're opening early access in Q1 2026. If you're an Amazon seller doing $100K+ annually—someone who's outgrown the basic tools but can't justify agency fees—eCommIntel was built for you.

No more drowning in dashboards. No more hoping your moves are working. No more driving with a paper map while the world has moved to GPS.

It's time for strategic intelligence that actually tells you what to do.

— Dax, Founder